About Us
NorthPoint Pets & Co. provides pet parents and pets with premium food, and unbiased and honest information regarding the care, feeding, and behavioral drivers of dogs and cats. Understanding your pet’s basic needs helps keep them happy, healthy, and safe. We collaborate with pet owners to put your pet on a personalized path to better nutrition and wellness.
Our cardinal values.
Nutrition matters.
We take a individualized, evidence-based and personalized approach to pet health and longevity. Check out our recommended products.
Embrace change.
Pets, products and animal health are complex and constantly change. We never sit still and change with them. Learn from the experts on our podcast and blog.
Share knowledge.
We value expertise and experience to empower thoughtful decision-making and always tell the truth. Let us know how we can help?
We work harder.
We believe in the never-ending, relentless hunt for what’s best for your pet. See what our customers really think about NorthPoint.
Our kicka** team of experts bring years of experience and education, as well as personality, perspective, and passion to everything we do. We listen. We learn. We understand your pet. And then we provide you with the products and particulars you need to be the best pet parent possible.
“The pet food industry has long believed 'what the consumer doesn’t know won’t hurt them.' We don’t believe that’s true, and we’ve made it our mission to blow the lid off false half-truths.”
Nicole Cammack – Founder
Latest From our Blog
An ‘FDA Warning Letter’ is not just a ‘Warning’
….and other lessons courtesy of Midwestern Pet Foods A little background: If you’re just catching up, Midwestern Pet Foods (manufacturer of Earthborn, ProPac, SportMix, CanineX, Venture, Unrefined and Wholesomes) rounded out 2020 with an expansive ‘voluntary’ recall secondary to aflatoxin contamination among a variety of their products. As 2021...
Is it Safe to Feed Your Dog a Raw Meaty Bone?
The topic of feeding meaty bones tends to drum up some controversy. Is it safe to feed your pet a raw meaty bone? Is it even beneficial to your pet? How do you know which bones are safe to feed? Let’s address some of these questions. Raw meaty bones (RMBs)...
Brandon & Hades’ Raw Testimony
I was surprised by my best friend “Hades” 5 years ago by my girlfriend Chelsea and how can anyone forget that moment? A box was checked off the bucket list as we prepared ourselves for a great future with the little guy (A thirteen week old German Shepherd). Although, things...
Snap A Pic, Get a FREEBIE!
1. Snap a photo of your dog with a NOBL bar 2. Post it on Facebook or Instagram and tag NorthPoint Pets and NOBL Foods 3. Show us your post at your next visit & get a free NOBL bar or Dog Almighty Elixir! *One per customer, per household. Valid through September 30th,...
