Nicole founded NorthPoint Pets & Company to fill a void for pet parents: information and transparency. Since 2014, she is proudly leading an incredibly talented team that boasts several national awards as the leader in independent pet retail, innovation, education, health, nutrition and transparency. She is currently working on her PhD at the University of Georgia (UGA), College of Veterinary Medicine in Canine Nutrition & Metabolomics, to study how pet food can influence disease. When not at NorthPoint or UGA she can be found presenting at national conferences, including federal, state, and municipal organizations.